Other than that, if a book does trend such as how The Fault in Our Stars and Crazy Rich Asians did, those also affect their popularity. I would say the number one outlet for these popularity boosts are from movie adaptations, which always get a lot of marketing money. It is difficult to market a book itself on say, Instagram, due to the fact that there are usually no graphics or captivating scenes that accompany it to entice the consumer, said Chang.
He also notes that adaptation preference of Gen Z is far more traditional than many may think.
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